X Marks the Spot

Dumfries and Galloway Council

2022

Bright created the brand identity and comprehensive brand guidelines for the Rhins of Galloway Coast Path, developing a distinctive visual language inspired by the peninsula’s landscape, heritage and coastal character. Designed for Dumfries & Galloway Council, the identity unifies visitor touchpoints across signage, interpretation, print and digital platforms, helping establish a recognisable and engaging destination brand.

The Rhins of Galloway Coast Path stretches for 83 miles, connecting the Mull of Galloway — Scotland’s southernmost point — with Stranraer and Loch Ryan along a dramatic and historically rich coastline.

The Rhins of Galloway Coast Path stretches for 83 miles, connecting the Mull of Galloway — Scotland’s southernmost point — with Stranraer and Loch Ryan along a dramatic and historically rich coastline.

Bright’s logo design was inspired by the ancient Kirkmadrine stones, some of the earliest known Christian monuments in Scotland, giving the identity a direct link to the region’s unique heritage.

Bright’s logo design was inspired by the ancient Kirkmadrine stones, some of the earliest known Christian monuments in Scotland, giving the identity a direct link to the region’s unique heritage.

The brand system includes bespoke illustrations representing key themes of the route, from shipwrecks and geology to pilgrims, wildlife and coastal communities, helping create a layered storytelling experience across the trail.

The brand system includes bespoke illustrations representing key themes of the route, from shipwrecks and geology to pilgrims, wildlife and coastal communities, helping create a layered storytelling experience across the trail.

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