From source to sea

Destination Tweed

2024

Bright developed a distinctive, destination brand for the River Tweed Trail, inspired by the river’s ‘source to sea’ journey from Moffat to Berwick-upon-Tweed. Spanning 113 miles, the trail connects communities, businesses and attractions, offering immersive day and multi-day experiences celebrating the area’s landscapes, heritage, culture and storytelling.

The ‘V’ formation, seen in bird and boat wakes, feathers and leaves throughout the River Tweed landscape, reflects the natural harmony and flowing patterns of this unique environment, inspiring a distinctive, nature-led identity.

The primary colour palette reflects the changing landscape along The River Tweed Trail. We have selected Estuary Blue and River Blue to represent the meandering river from source to sea. Trail Green and Leaf Green provide a connection to the land.

“It’s bold and impactful design celebrates the natural environment along the Tweed as well as the river’s connection to the communities, attractions and sites associated with the area’s rich natural and cultural heritage... it will help us to showcase the Trail as a sustainable, world-class attraction that will provide a unique and enriching experience for locals and visitors alike.” Destination Tweed Project Director, Luke Fisher

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